Privacy Policy
Houston Performance Diesel
Effective Date: Jan 1st, 2026
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Site and tells You about Your privacy rights and how the law protects You.We use Your personal data to provide and improve the Site. By using the Site, You agree to the collection and use of information in accordance with this Privacy Policy.
IMPORTANT NOTICE REGARDING TEXT MESSAGING
Data: Diesel Services Company (“we,” “us,” or “our”) DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services
Interpretation and Definitions
Interpretation: The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
Account
means a unique account created for You to access our Site or parts of our Site.
Company
(referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Houston
Performance Diesel, 5500 Berry Brook Dr, Houston, TX 77017.
Cookies
are small files that are placed on Your computer, mobile device or any other device by a website,
containing the details of Your browsing history on that website among its many uses.
Country
refers to: North Carolina, United States.
Device
means any device that can access the Site such as a computer, a cellphone or a digital tablet.
Personal Data
is any information that relates to an identified or identifiable individual.
Site
refers to the Website Houston Performance Diesel - houstonperformancediesel.com
Service Provider
means any natural or legal person who processes the data on behalf of the Company. It refers to
third-party companies or individuals employed by the Company to facilitate the Site, to provide the
Site on behalf of the Company, to perform services related to the Site or to assist the Company in
analyzing how the Site is used.
Usage Data
refers to data collected automatically, either generated by the use of the Site or from the Site
infrastructure itself (for example, the duration of a page visit).
You
means the individual accessing or using the Site, or the company, or other legal entity on behalf of
which such individual is accessing or using the Site, as applicable.
Types of Data Collected
Personal Data:
While using Our Site, We may ask You to provide Us with certain personally identifiable information
that can be used to contact or identify You. Personally identifiable information may include, but is
not limited to:
Email Address
First Name and Last Name
Company Name
Company Website
Phone Number
Address, City, State, Province, ZIP/Postal code, Country
Usage Data
Usage Data: Usage Data is collected automatically when using the Site. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Site that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.When You access the Site by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.We may also collect information that Your browser sends whenever You visit our Site or when You access the Site by or through a mobile device.
Tracking Technologies & Cookies
We use Cookies and similar tracking technologies to track the activity on Our Site and store certain
information. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is
being sent. However, if You do not accept Cookies, You may not be able to use some parts of our
Site. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Site may use
Cookies. Tracking technologies used are beacons, tags, and scripts to collect and track information
and to improve and analyze our Site. Cookies can be "Persistent" or "Session" Cookies.
Persistent Cookies remain on Your personal computer or mobile device when You go offline, while
Session Cookies are deleted as soon as You close Your web browser.Examples of both Session and
Persistent Cookies We may use and their purposes are set out below:
Session Cookies
: These Cookies are essential to provide You with services available through the Website and to
enable You to use some of its features. They help to authenticate users and prevent fraudulent use
of the Site.
Cookies Policy / Notice Acceptance Cookies:
These Cookies identify if users have accepted the use of cookies on the Website.
Preference Cookies:
These Cookies allow us to remember choices You make when You use the Website in order to provide You
with a more personal experience.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
• To provide and maintain our Site
• To notify you about changes to our Site
• To allow you to participate in interactive features of our Site when you choose to do so
• To contact you, manage your requests and provide customer support
• To gather analysis or valuable information so that we can improve our Site, products, services,
marketing and your experience.
• For the performance of a contract
• To monitor the usage of our Site
• To detect, prevent and address technical issues
• To provide you with news, special offers and general information about other goods, services and
events which we offer that are similar to those that you have already purchased or enquired about
unless you have opted not to receive such information.
We may share Your personal information in the following situations:
With Service Providers:
We may share Your personal information with Service Providers to monitor and analyze the use of our
Site, to contact You.
For Business Transfers:
We may share or transfer Your personal information in connection with, or during negotiations of,
any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to
another company.
With Affiliates:
We may share Your information with Our affiliates, in which case we will require those affiliates to
honor this Privacy Policy. Affiliates may include Our parent company and any other subsidiaries,
joint venture partners or other companies that We control or that are under common control with Us.
With Business Partners:
We may share Your information with Our business partners to offer You certain products, services or
promotions.
With Your Consent:
We may disclose Your personal information for any other purpose with Your consent.
SMS Messaging & Compliance
By opting into our SMS messaging services, you agree to receive text messages related to our services, including appointment reminders, customer support, and important updates.
Opt-In & Consent:
• You will only receive messages if you have explicitly opted in
• We maintain timestamped records of all opt-in actions
• We comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws
Opt-Out Instructions:
• You can cancel SMS notifications at any time by replying “STOP”
• You will receive a final confirmation message, and no further messages will be sent unless you re-opt in
• All opt-out requests are processed immediately.
Message Frequency & Content:
• Message frequency varies based on your interactions with our business
• Messages will be directly related to the services you have requested
• We do not send promotional content without specific consent
Help & Support:
• Reply “HELP” for assistance or contact us at the phone nuber on the footer of this page.
• Customer support is available during regular business hours
Carrier Information:
• Standard message and data rates may apply
• Carriers are not liable for delayed or undelivered messages
• Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers
Message Frequency & Content:
• Message frequency varies based on your interactions with our business
• Messages will be directly related to the services you have requested
• We do not send promotional content without specific consent
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We implement strict data protection measures to safeguard your SMS opt-in information and consent records.
Retention of Your Personal Data
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Site, or We are legally obligated to retain this data for longer time periods.
Transfer of Your Personal Data
Your information, including Personal Data, is processed at the Company's operating offices and in
any other places where the parties involved in the processing are located. It means that this
information may be transferred to — and maintained on — computers located outside of Your state,
province, country or other governmental jurisdiction where the data protection laws may differ from
those from Your jurisdiction.
Your consent to this Privacy Policy followed by Your submission of such information represents Your
agreement to that transfer.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely
and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to
an organization or a country unless there are adequate controls in place including the security of
Your data and other personal information.
Disclosure of Your Personal Data
Business Transactions:
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be
transferred. We will provide notice before Your Personal Data is transferred and becomes subject to
a different Privacy Policy.
Law Enforcement:
Under certain circumstances, the Company may be required to disclose Your Personal Data if required
to do so by law or in response to valid requests by public authorities (e.g. a court or a government
agency).
Other Legal Requirements:
The Company may disclose Your Personal Data in the good faith belief that such action is necessary
to:
• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Site
• Protect the personal safety of Users of the Site or the public
• Protect against legal liability
Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Service Providers
We may employ third party companies and individuals to facilitate our Site (“Service Providers”), to
provide the Site on our behalf, to perform Site-related services or to assist us in analyzing how
our Site is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and
are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our Site.
Google Analytics
is a web analytics service offered by Google that tracks and reports website traffic. Google uses
the data collected to track and monitor the use of our Site. This data is shared with other Google
services. Google may use the collected data to contextualize and personalize the ads of its own
advertising network.You can opt-out of having made your activity on the Site available to Google
Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google
Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics
about visits activity.For more information on the privacy practices of Google, please visit the
Google Privacy & Terms web page:
https://policies.google.com/privacy?hl=en
Behavioural Remarketing
The Company uses remarketing services to advertise on third party websites to you after you visited
our Site. We and our third-party vendors use cookies to inform, optimize and serve ads based on your
past visits to our Site.
Google AdWords
remarketing service is provided by Google Inc. For more information on the privacy practices of
Google, please visit the Google Privacy & Terms web page:
https://policies.google.com/privacy?hl=en
Facebook
remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising
from Facebook by visiting this page:
https://www.facebook.com/help/164968693837950
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising
established by the Digital Advertising Alliance. For more information on the privacy practices of
Facebook, please visit Facebook’s Data Policy:
https://www.facebook.com/privacy/explanation
Children’s Privacy
Our Site does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 18 without verification of parental consent, We take steps to remove that information from Our servers.If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.
Links to Other Websites
Our Site may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
Changes to this Privacy Policy
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.We will let You know via email and/or a prominent notice on Our Site, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, You can contact us at the phone number listed on the footer of this page.